Begin Operation M.O.R.E. in Your Family

Grandfather with granddaughter on sunset at seaI have begun a covert operation in my home and with my family. I have named it Operation M.O.R.E. for More Oxytocin Release Events (MORE). I have left the operation covert at the time so I can assess the impact of my actions. After the initial evaluation, I plan on taking this operation public and including the whole family in Operation MORE. The purpose of Operation MORE is to increase the number of events that will release oxytocin in various family members. Why have I chosen to do this? Research suggests that:

  • Oxytocin promotes attachment and bonding. It helps create M.O.R.E. intimacy in relationships.
  • Oxytocin helps to reduce feelings of stress. We live in a stressful world. If oxytocin release can help relieve stress, we might as well have M.O.R.E.
  • Oxytocin seems to intensify men’s fond memories of their mother and decrease negative memories. Perhaps more oxytocin in general will help produce M.O.R.E. fond memories of family in general.
  • Oxytocin can intensify the bond between sexual partners. Even more, it promotes faithfulness between spouses. Men who had received a nasal spray of oxytocin were less responsive to women other than their wife…they became M.O.R.E. singly focused on their wife.
  • Oxytocin inhibits tolerance to addictive drugs and reduces withdrawal symptoms. In other words, a steady release of oxytocin will decrease the likelihood of drug abuse.
  • Oxytocin seems to improve a person’s ability to interact M.O.R.E. with others (study done with children who had autism).
  • Oxytocin triggers “defensive aggression” against outside threats. In other words, it helps promote our instinct to become M.O.R.E. protective of those we love.
  • Oxytocin counters the effect of stress hormones (cortisol) and, as a result, will promote “M.O.R.E. better” sleep.
  • Oxytocin fosters generosity. In one study, those who received a nasal spray of oxytocin were 80% M.O.R.E. generous than those receiving a placebo.


That is enough reason to increase the oxytocin flow in the family and begin Operation MORE. Here is the plan of action, the ways to complete this covert operation and produce MORE oxytocin:

  • kids hugHug family members for at least 10 seconds. Do it at least once a day, maybe even M.O.R.E.
  • When the opportunity arises, hold a family members hand with one hand over the other, make eye contact with them, and give them a compliment.
  • Watch an “emotionally compelling movie” (AKA—a chick flick). I know it is a sacrifice to watch chick flicks with the family, but research suggests a 47% surge in oxytocin (that’s 47% M.O.R.E.) while watching an “emotionally compelling movie.” Sometimes we have to make sacrifices in our covert operation to enhance family intimacy.
  • Sing. That’s right. Singing helps release M.O.R.E. oxytocin. Encourage your family to sing.
  • Dance. One study found oxytocin increased by 11% after dancing (dance M.O.R.E.).
  • Do something exciting or thrilling. Have an adventure–anything from a roller coaster ride to watching a scary movie. Enjoy a thrill together.
  • Laugh together.
  • Go for a walk. To make this even more powerful, hold hands while going for a walk and have an open, transparent conversation while you do.


So far, Operation MORE has proven successful in my home. I have noticed M.O.R.E. laughter, M.O.R.E. intimacy, and M.O.R.E. joy in our interactions. In fact, the success has proven so dramatic that I have chosen to take Operation More public in my home. Perhaps you can join us by starting Operation MORE in your home as well.

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